The Challenge

Lara Jordan was preparing to scale her digital marketing business into an agency model. With this, she decided to change her business name from simply Lara Jordan to Pericus Ventures. The name Pericus comes from her father’s sail boat. She contacted us to design a professional brand that tells the story of the business name and a website that represents her company as an authority in her market.

The Solution

We created a logo design that fit in the world of tech start-ups, but also had subtle hints of sailboat imagery. For the website design, our focus was to build trust and credibility by showcasing the incredible results that Pericus Ventures achieves for their clients. We also incorporated some subtle sailing imagery and used the concept to describe how she helps her clients.