Chiros in Motion

Chiros in Motion started as a mobile chiropractic and sports medicine clinic, operating out of a converted bus. Soon, they outgrew the mobile clinic and wanted to put down roots in Elkhorn, Wisconsin. They reached out to us to help them redesign their logos to not only forgo the bus imagery in their icon, but also to elevate their brand to be in-line with the high level of skill and service they provide.

They also took this rebrand opportunity to announce and feature their newfound specializations. Emma, a former Division 1 soccer player specializes in helping soccer players improve their game, prevent, and recover from injuries. And Jay, a life-long lover of cycling, offers pro bike fittings and cycling-focused movement analysis.

We highlighted cycling and soccer imagery throughout the brand, messaging, and imagery.

Many of their clients being high school and college-level athletes, we designed a brand that perfectly balances a playful, colorful, youthful vibe while also feeling grounded in trust and professionalism.

Brand Design