Clife DJ Company

We worked with Clife to elevate their brand to stand out from competitors and highlight their differentiators. We sought to create an elevated version of their current icon that was reminiscent of the original, but more polished.

We subtly incorporated the tie imagery in a more creative way, showing it twisted, as if it's in motion. The original icon was also intended to have a 'C' and backwards 'F' as part of the design. Carrying through on this idea, we created an icon that had the letters CDJ, creating a circular iconic mark that feels like it's spinning like a record.

We redesigned Clife's website to be more user friendly. We focused heavily on simplifying the copy and speaking directly to what their customers want in a DJ. We highlighted the high-energy experience he provides through background videos and bold, confident statements.

Brand Design
Website Design