Crafted Concept is an event rental and staging company in Milwaukee, Wisconsin. Inspired by story & guests, they curate events through personalized concepts, design boards, and thoughtfully selected details, creating inviting environments with a whimsical “let your hair down” flair.

the client


Brand Strategy
Branding Design

About Crafted Concept

The Challenge

Melissa Shaw was expanding her wedding planning business to include a second brand, offering event rentals and staging. She wanted the new brand, Crafted Concept to represent its core belief that events are made special by the people involved & are made memorable because of the details. 

The Solution

Working with Melissa was a very collaborative experience since she is extremely creative. We created a brand that expressed her signature design aesthetic - eclectic, industrial with Mid-Century modern, and natural elements of wood, metal, fibers, and rocks.

Melissa Shaw
Owner of Crafted Concept

“I’ve worked with other designers and can say with 100% honesty/confidence that you’re the one who took the ideas out of my brain and turned them into something tangible.”

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