Earnest Communication

Earnest Communication is an Instagram strategy consultancy. They coach small business owners in simple and sustainable Instagram strategies for impactful growth without the overwhelm.

Earnest Communication is a boutique social media agency founded by Laura Miller. After over 3 years of offering social media management and implementation, she found herself feeling burnt out. This business model wasn't feeling aligned for her anymore. She decided to pivot her offerings to include Instagram strategy and consulting. With introducing these new offerings, her goal was to be able to reduce her number of Instagram management clients and be able to operate her business more nimble, with less overhead and team management.

This new offering is structured for a higher-end clientele, and she knew she needed to up level her brand to match these big changes and price increases. She called upon us to help revamp her DIY brand into a more thoughtful and sophisticated brand, one that better represents the new high-end services of Earnest Communication.
Starting with a brand clarity session, we worked with Laura to better understand Earnest Communication as it is now and create a Road Map for where she would like it to grow.

We created a professional brand that feels classic with a few on-trend elements. Our goal was to showcase that Laura keeps up with trends and 'what's hot right now' but at the same time, uses tried and true marketing methods as part of her social media strategy.

In addition to her beautiful new brand, Laura has been empowered with brand messaging which she has implemented into her own social media marketing and website.

About the project

Laura Miller
Owner & Founder of Earnest Communication

"She really took the time to understand my business & bring my brand back to life. Her brand clarity session is valuable and well worth the investment."

Shelby is so sweet, professional, and wonderful to work with. She really took the time to understand my business & bring my brand back to life. Her brand clarity session is valuable and well worth the investment. Through this experience, Shelby asked great questions that helped me get more confident & clear on my messaging and overall brand positioning. I highly recommend Shelby for your strategic design needs!