Brand Strategy
Brand Design
Brand Messaging
Collateral Design


Elixir Wellness Cafe

Elixir is a new wellness cafe opening in Mequon, Wisconsin, with a mission to make healthy living convenient, simple, and joyful for their community. The cafe will be a shared space with a second location of Christina's yoga studio, Sweat Shop Hot Yoga.

The team is focused on designing a menu with high quality ingredients at an affordable price. Notable menu items include cold-pressed grab and go juices, smoothies, acai bowls, toasts, and coffees. Pending the success of the cafe opening, Christina is considering expanding into other communities and a possible franchise.

Elixir Wellness Cafe is your one stop shop for healthy eating on the go. Serving up nutrient dense snacks, drinks, and grab and go cold-pressed juices.

Most people want to be better at exercising regularly and eating healthfully. But with the never-ending work and family responsibilities, and abundance of unhealthy food choices, it can be really easy to skip workouts and just grab some fast food on the way home.

Located side by side, Elixir and Sweat Shop Hot Yoga make staying active and healthy eating convenient and accessible. In their infrared heated studios, they offer a wide range of hot yoga and fitness classes, catering to a variety of schedules and skill levels. The classes are fun and energizing, sure to leave you feeling invigorated physically and mentally.

Conveniently located next door, pop in for a delicious and nutritious snack or drink to keep the endorphins flowing. Elixir's  mission is that every community they serve is healthier, stronger and more energized by their fitness classes and healthy on-the-go snacks.

Elixir is a chill spot to keep the good yoga vibes going. With many customers coming fresh out of shavasana, we decided to go with a darker, moody aesthetic. We envisioned a comfortable place to (literally) cool off after hot yoga that also makes you feel totally cool and healthy while you catch up with your fellow yogis. 

With grab-and-go cold pressed juices being their signature offering, we leaned into that imagery with a super juicy, fluid feel with the E icon and food illustrations.

This brand celebrates healthy, raw, nutrient dense whole foods and their natural beauty. Brightly colored fruits and vegetables are the star of the show and bring the majority of the color to this brand.

We created multiple logo variations for maximum versatility amongst various packaging, merchandise, menus, and signs within the cafe.

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