Hackbarth Hospitality Group is an event leader in Milwaukee. They were adding a third event venue to their portfolio. With this, they wanted to streamline all three of their venue’s brands and websites.

the client


Brand Strategy
Branding Design
Website Design
Collateral Design
Digital Marketing Design

About Hackbarth
Hospitality Group




The Challenge

Hackbarth Hospitality Group has been serving events since 1996. They are truly experts in their field, but their websites weren’t expressing that. They needed a more professional website that conveyed their expertise and the high-quality event experience they provide. In addition, they wanted to streamline the branding and website for their three venues to create consistency and reinforce brand recognition.

The Solution

We reworked each of the logos slightly to create cohesion between the three venues. Each venue was given its own color palette that represented the vibe of each unique venue. We also added some character to the brand with a friendly script font, secondary logo options, and fun badge design. 

When designing the venue websites, our focus was highlighting their 25+ years of experience as well as their strong vendor partnerships amongst the Milwaukee wedding industry.

Josh Erickson
Director of Events at Hackbarth Hospitality Group

“Our new website is fantastic and flows so much nicer than our previous site! People love the design and with the new features, it has become a better sales tool than the original. Thanks again!”

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