Brand Strategy | Website Design


Nicholas Carl Design

Led by interior designer, Nick Konzal, Nicholas Carl Design transforms homes from luxury furnishing, to small remodels, and full-scale renovations.

Visit the website

Nicholas Carl Design is an interior design firm founded by Nick Konzal in 2008, at the height of The Great Recession. As the Recession began to improve, he booked a career-changing job redesigning a Henry DuPont Spanish Eclectic home in St. Petersburg, Florida. Throughout six months of construction, he lived in the home and worked alongside the general contractor. He learned all the Ins and Outs of managing construction and executing a large-scale renovation. Now, his diverse skill set makes him a unique designer with skillsets in interior design and general contracting. Currently based in Milwaukee, his team transforms homes with luxury furnishing, small remodels, and large-scale renovations in Southeastern Wisconsin, Chicago, and St. Petersburg, Florida.

Nick was feeling disappointed with his current website. It wasn’t bringing in new leads, it didn’t showcase his work well, and the clunky interface certainly didn’t represent the high level of interior design and service he provided his clients. He sought out Shelby Design Co to create a stunning website that beautifully showcased his work and better expressed his unique skillset as an interior designer and general contractor. 

We were thrilled to have incredible photography of his interior design work and made that the focal point of the design. We were sure to choose a variety of imagery that showed the wide diversity in his style and service offerings. We designed the user journey to guide viewers through the information in a simple and understandable way, encouraging them to inquire at every step. We also infused strategic keywords throughout the site to increase his search engine optimization. Since the website launch, Nick is fully booked with projects, with many qualified leads coming from his website. He’s set up to grow his team and has plans to finally open the studio showroom he’s always dreamed of.

About the project

"Right away I could tell she was different than other designers."

I reached out to Shelby to design my new website for my interior design business. Right away I could tell she was different than other designers. She had a very detailed process to get to know me and my business. She set out a plan for how we were going to tailor my website for the needs of my business today. I was very pleased with the end result and the process of working with Shelby was really nice.

- Nick Konzal, Owner & Founder of Nicholas Carl Design

book a call now

Ready to feel proud of your brand and website?

Strategic brands and websites for service providers.






contact us