The Challenge

The Solution

Wumblekin provides pregnancy and postpartum essentials for expecting parents delivered right to their door. Each trimester-specific box is filled with high quality products that are parent tested and physician approved. 

the client


Brand Strategy
Branding Design
Website Design
Collateral Design
Digital Marketing Design
Photography & Art Direction

Wumblekin was a brand new start-up entering the increasingly competitive market of online shopping for new moms. They needed help with positioning their brand amongst the competitors and finding their unique brand voice. They also needed help designing and launching their product in order to start making sales.

This start-up made the smart choice to build a strong brand foundation from the start. This decision set them up for massive growth quickly after launching. Supported by the brand and website we created, their business has grown from zero revenue to thousands in monthly sales. In addition, we supported Wumblekin with digital marketing consulting and design, photography art direction, packaging, collateral design, and more. 

About Wumblekin

Brand Strategy

Through a series of brand strategy exercises, we determined that Wumblekin’s key differentiator was that all of their products are physician recommended and their education is evidence-based. Those brand value points were top of mind when designing the brand and became the focal point for the messaging on the website, social media, packaging design, collateral, and more.

Customer Profiles

We began our engagement with a deep dive into the Wumblekin brand, clearly defining their target customers, and their main competitors. We wrote three in-depth customer profiles to better understand those target customers.

Brand Design

We designed a visual brand that fits in the sphere of motherhood, and feels joyful and celebratory, but also comforting, professional, and trustworthy. The pattern we created came to be called ’Wumblekin confetti’. It evokes a mood of joy and fun, reminding their customers that becoming a mother is a time to be celebrated.  

Social Media

We helped Wumblekin grow their social following from the ground up. We provided consultation on a digital marketing strategy, as well as design templates for their social media manager to implement into the content calendar.

Photography & Art Direction

Website Design

We assisted Wumblekin in photographing their product for use on the website and social media. We also coordinated a product photoshoot with pregnant models. We shared inspiration images with the photographer and provided guidance in how these image would be used on the website and social media. 

We designed the Shopify website with the customer and sales top-of-mind. Our goal with the site was to educate the customer on what the product was, why they should buy it, and how to purchase it. We also highlighted the physicians and nurses who helped curate the products included in the boxes, and the valuable educational brochure that Wumblekin provides with each box.

Erin Stumbras
Co-Founder of Wumblekin

“Shelby joined our startup business and offered great organization, creativity, and leadership skills which helped us keep moving forward regardless of the hurdle we were facing. Shelby took initiative on many tasks and quickly became a thought leader - moving from ideation to full-scale business. Her work speaks for itself! Our team was lucky to have her… and yours will be too!”

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