Best Website Builder for Small Business: A 2025 Guide

A professional website for your small business is essential for building credibility, attracting customers, and boosting your lead generation. But with so many website builders out there, how do you choose the best one for your needs? Here’s my expert breakdown of today’s top website builder options for small businesses—ranked from the most beginner-friendly to the most advanced.

Top Website Builders for Small Business in 2025

Platform	Best For	Ease of Use	Pros and Cons
Squarespace	Beginners, DIYers	Easiest	Intuitive, beautiful templates, e-commerce options, great support
Wix	Beginners, DIYers	Easy	Drag-and-drop, 800+ templates, e-commerce options, poor customer support
Shopify	E-commerce	Moderate	Powerful store features, scalable, 24/7 support
Showit	Creatives, DIYers	Easy-Moderate	Total design freedom, gentle learning curve, great support
WordPress	Customization, Bloggers	Moderate-Hard	Flexible, blog-friendly, Complex
Webflow	Advanced, Future-forward	Moderate-Hard	Dynamic design, powerful templates, sleek animations

Squarespace & Wix: The Best for Beginners

Squarespace and Wix are direct competitors and both provide “one stop shop” solutions. These platforms are great options for solo business owners and entrepreneurs who want to confidently create and manage their own site. Both platforms offer:

• Intuitive, drag-and-drop editors
• Beautiful, modern templates
• Built-in integrations for email marketing, e-commerce, and scheduling

Why I Prefer Squarespace:

While both are user-friendly, Squarespace stands out for its truly intuitive interface and ease of creating pWhile both are user-friendly, Squarespace stands out for its intuitive interface and ease of creating professional, stunning sites. Its templates are a step above in design, and the platform is streamlined so you can focus on your business, not on troubleshooting. In my experience, Squarespace’s customer support is more responsive and helpful than Wix.

• Drag-and-drop builder is beginner-friendly
• All templates are mobile responsive by default
• Easy blog setup
• Built-in e-commerce, email marketing, and scheduling tools
• Purchase your domain and set up custom domain email directly through Squarespace
• Great customer support

Wix offers more templates and customization, but that flexibility can be overwhelming for beginners. Their editor can feel cluttered, and customer support often falls short compared to Squarespace. Squarespace is going to be the best website builder for your small business if you want a quick, beautiful site without the learning curve.

Showit: For the Creative DIYer

Showit is perfect for creative businesses that want total creative freedom—think photographers, designers, and event planners. Its drag-and-drop builder is highly intuitive, and you can customize every detail without code. Showit also integrates seamlessly with WordPress for blogging, giving you the best of both worlds. The design tools are excellent, the learning curve is gentle, and their customer support is excellent.

Shopify: The Best for E-commerce

If your main goal is to sell products online, Shopify is the industry leader for small business e-commerce. It’s built for selling online, with robust inventory, payment, and shipping tools. Shopify’s themes are clean and conversion-focused, and you can expand functionality with apps as your business grows. If your primary goal is to create an online store, Shopify is going to be the best website builder for your small business.

WordPress: Highly Customizable, But Falling Out of Popularity

WordPress has long been the industry standard for flexibility and customization. Even now, WordPress currently runs 43% of all websites today. However, it’s become less relevant as new, robust builders have entered the market. 

The platform is facing an identity crisis, with a complex ecosystem, plugin conflicts, and frequent updates that can be overwhelming for non-developers. While still powerful for highly customized sites, most small businesses will find it unnecessarily complicated and time-consuming compared to modern builders.

WordPress remains the top choice for bloggers thanks to its origins as a blogging platform and its powerful, built-in publishing tools. Its intuitive editor makes writing, formatting, and optimizing content for SEO easy for both beginners and experienced writers. The platform also offers a vast library of plugins to help bloggers grow their audience and monetize their content. 

Webflow: The Most Dynamic & Future-forward

Webflow is at the cutting edge of website design. It offers unparalleled design flexibility, advanced animation, built in SEO tools, and a visual CMS that empowers businesses to manage content easily. Webflow’s new AI website builder integrations and dynamic animation capabilities make it the future of web design,

Building a site from scratch comes with a steep learning curve. However Webflow’s extensive template library allows even newbies to create a beautiful robust site with ease. 

The user-friendly editor interface and CMS set-up make ongoing updates simple for business owners. A professional designer can help you set up your site for ease of use using CMS. Webflow is ideal for companies that want to stand out as industry leaders and are ready to invest in a platform that will evolve with their business.

How to Choose the Best Website Builder for Your Small Business

Consider these questions:

• How much do you want to spend annually on your website?
• Do you need e-commerce?
• How much time do you want to spend building and maintaining your site?
• Do you want to be able to customize every detail, or do you prefer easy templates?
• Are you ready to tackle the design and build yourself, or outsource to a professional?
• Will you need integrations with other business tools (like booking, CRM, or email marketing)?

My Recommendations

• Wix and Squarespace are the best website builders for small businesses who need a simple site up and running quickly. Squarespace being my top pick.
• If you’re ready to roll up your sleeves and learn an intuitive builder that provides tons of creative freedom, then Showit might be right for you.
• For ecommerce sites, Shopify is the way to go. 
• If you need full customization, consider WordPress or Webflow. In this case, you’ll likely want to work with a professional designer.

Need help choosing or setting up your website?

I can help you find the best website builder for your small business. Whether you need advice on which builder to use, or want support with designing your business website—I can help!

Schedule a consultation today!