How to nail your online presence and thrive in the life and business of your dreams 

the Sdc blog

Brand and website designer and founder of Shelby Design Co. I help business owners step into the next level of business growth with a brand and website designed to make them more money. When at home, I’m likely working alongside my husband Zak renovating our 106-year-old duplex. Otherwise, I’m eating dairy-free sweets, taking road trips in our custom-built camper, hiking, biking, kayaking, or doing just about any other outdoor activity ending in ‘ing’.

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Website Design

Brand Strategy

Strategic brands and websites for service providers.


You’ve been building your brand for a while now – wearing all the hats and doing all the things, but things are starting to feel slow and stagnant. It’s time to take things to the next level so your brand can keep on growing! But maybe it feels like you’ve already done everything you can […]


Once in a while, you read one of those books that give you that a-ha moment! Building a StoryBrand was one of those books for me. ⁠Building a StoryBrand by Donald Miller teaches you how to use storytelling to clarify your message and emotionally engage potential customers.  So what was the a-ha moment? Make the […]


Do you spend a lot of time in sales calls? Feeling like you’re constantly explaining your services, telling people how you can help them, and spending too much time talking to unqualified leads? Then might be time to take a look at simplifying and clarifying your offerings. Read on to learn how to refine your […]


Doing business is all about trust. Every business transaction is a promise, an agreement. If you pay me X, you will get Y. In order for the person to make this agreement (and pay you moolah), they need to trust that you will do what you say you’re going to. No one wants to be […]


We all know a website is important for any business. It’s a place for people to learn about your business, and hopefully, decide to work with you or buy your product. Essentially, the goal of your website should be to convert your website visitors to customers. Below are five ways to improve your site’s effectiveness […]

So you’re designing your new website. You want to organize your site as simply, clearly, and user-friendly as possible, but how? By answering these simple questions and following this essential website content structure, you will ensure that your customers are connecting to your content and staying connected as they scroll through your homepage.  First Impressions […]

So you’re thinking about hiring a professional website designer, eh? You may have heard rumors that hiring a designer is so expensive, and as a website designer myself, I don’t deny that professional website design is an investment. Within the world of website design, there is a HUGE range of prices for website design services. […]

I’ve teamed up with Amanda Press of Front Room Photography to share with you ALL the things you should be thinking about when planning a brand photoshoot for your website or social media.

Okay so you’re ready to redo your website and you want to work with a professional this time. But how do you get started? And what does your web designer need from you? There are all the things your website designer will ask for before designing your site.

If you want a website that looks great, functions well, and that you don’t have to worry about updating when a new release comes out, Squarespace is a great option. I’ve chosen to work exclusively on Squarespace websites because the results my clients have had with it have been excellent, and the sites are cutting edge in terms of design and responsiveness.

Strategic brands and websites for service providers.






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