Yes, we all know the importance of a website. It’s typically the first impression of your business, so of course, you want it to look polished and professional! But have you ever thought about how to use your website as a tool to make your job easier and save you time? Well, you can – and should! Here are five ways that your website can save you time.
Implement these five things on your website to leverage it as a time-saving tool:
Who is Your Product or Service is for?
This sounds so simple, but you have to tell people exactly who this product or service is for so they know if it’s right for them. What niche do you specialize in? Do you work with new moms? Or photographers?
Take, for example, digital marketing agency, Pericus Ventures. By stating very clearly and boldly that they specialize in early-stage startups, they are able to weed out unqualified leads before they land in their inbox or schedule a discovery call.
Include a FAQ on Your Website
FAQ’s provide quick information to help your potential customers make a purchasing decision. It saves everyone time! You won’t be answering common questions as often, and customers feel more informed. But don’t go overboard. Remember the main goal of your website is likely to get people to inquire about booking your services. Don’t overwhelm your potential customer by talking about step 10 when we’re not even at step 1 yet. Get in the head of your potential customer. What are the key questions they would have that might sway them from inquiring? Answer those questions!
Having more in-depth responses about other steps in your process is awesome! But you might want to save those for things like pricing guides, welcome brochures, blog or social media posts, etc.
Get the Details up Front
Your website contact form can be a mighty sifting and sorting tool for you for leads. By asking just a few pertinent questions, you can determine if the customer is a good fit. Some things you might want to ask are budget range, project scope, timeline/event date, etc.
If you can already see the inquiry is not a good fit based on their answers, you’ll be able to skip the discovery call and save you both the time.
Forewarning – Be careful not to ask too many questions that could overwhelm or discourage a customer to inquire at all.
Save Time With Online Schedulers
Save yourself the hassle of back and forth emails and unanswered phone calls by installing an online scheduler on your website. You can sync it up to your calendar and set your available times so customers can choose a time to meet with you immediately. I recommend Calendly because it’s so simple to use, and the cost is minimal. Make it as easy as possible for them to meet with you!
Make Your Website a Tool Throughout Your Client Process
Getting your customer to inquire through your website doesn’t need to be the last time they visit it. There are TONS of ways you can leverage your website to save you time during the client process. These strategies are likely very unique to you and your business, but here are a few ideas.
- A client portal login via a CRM software such as Dubsado or Honeybook so current clients can make login to payments and sign contracts directly from your website. No more ‘can you send me that proposal/invoice/contract again’?
- A welcome page for new clients. This welcome page could outline the steps of working with you, notate your business hours and preferred communication methods, and even answer some of those in-depth FAQs.
- Blog posts detailing certain parts of your client process. If you’re a photographer and you get asked a million times ‘What should I wear for my photo session?’ Make it into a blog post! It can be beneficial to have that value-adding info public to share with potential and current clients. Win-win!
Implement today to save you time tomorrow
Do you REALLY want to implement these ideas but don’t have the time? I can help!
Get in touch and let’s talk about ramping up that website so it’s working for you!