Strategic brands and websites for service providers.
I’m teamed up with professional brand photographer, Amanda Press, of Front Room Studios to share with you her best tips for how to plan a brand photoshoot for your website or social media.
Brand photography is one of the most economical ways for small to medium-sized businesses to grow their reach and increase brand awareness. However, we find that many businesses aren’t exactly sure how it works, what they need, and how it can impact their website presence.
Remember, people buy from people they know, like, and trust. There have been many studies that show that positive associations and trustworthiness for a company are built by repetition and being able to see the faces of the business. You are, quite literally, the face of your brand!
By appearing in your marketing on your website and social media, your potential clients are able to establish an emotional connection with you before ever meeting with you. Faces, like recognizable brands, build trust.
So, now that we’ve convinced you that getting you in front of our cameras is important, how do you plan a brand photoshoot? Amanda is here to share all her best advice for how to make the most out of your brand photoshoot session.
Give the location of your shoot some serious thought – it will greatly set the tone for your photos.
Using consistent, beautiful branded images will set you apart from your competitors and establish trust in you and your business.
If you are in Southeast Wisconsin, contact Front Room Studios for your next brand photoshoot!
I’ve got the perfect planning tool for you – the Ultimate Brand Photoshoot Planner! This planner will help you keep track of ALL the details of planning your photoshoot (I know, it’s a lot!) and share all your inspiration with your photographer. Let’s get those ideas organized!