Website Design Investment – Why it’s Worth It

So you’re thinking about hiring a professional website designer, eh? You may have heard rumors that hiring a designer is so expensive, and as a website designer myself, I don’t deny that professional website design is an investment.

Within the world of website design, there is a HUGE range of prices for website design services. Website design costs can range drastically from $3,000 up to 1M or more. I know, right!? I just heard your jaw hit the floor.

In general, the cost depends on the size of the company getting a new website, what the website will be used for, and the complexity of the site. For example, Amazon needs a much more complex website design than a local mom-and-pop shop.

So you’re probably wondering, how much would website design cost for a small business like mine? The average investment for a simple website design for a small business is between $6,000 and $15,000. No butts about it, professional website design is an investment.

Here are four reasons why working with a professional website designer is worth the investment

1. Allows you time to focus on your genius work

As a business owner, there is generally a point in your growth where you essentially have more money than time. Work is flowing to you, but you may not have all the systems or teams in place to support that growth, so you’re wearing lots of hats. You’ve got growing pains. Hiring a professional to keep your website up to speed with your booming business saves you the time of having to do it. Simple as that. By buying back your time, you can spend your precious hours managing your growing business, or maybe enjoying some free time!

2. You’re too close to your business

There’s a phrase that looking objectively at your business feels like you’re inside a water bottle trying to read the label. You’re really great at what you do, but explaining on your website how you do it in a simple and organized way can be tricky. If your website copy uses too much technical jargon or insider lingo, your customer needs to work really hard and use a lot of brainpower to actually understand what you do and how you can help them. When you confuse – you lose.

We’ll help to write your website copy and brand messaging as clearly and simply as possible. You teach us what you do and we’ll shape it into simple language that everyone can understand.

We worked with Dan McCormick Law Offices to remove the legal jargon from their website and replace it with simple language. See the site here. 

 

 

3. Your website becomes a sales tool

Your website should work for you. As in, make your business more money. We design websites with strategies that actually move the needle in your business. Our goal is for you to make back your initial investment tenfold.

Here’s what Josh Erickson, Director of Events at Hackbarth Hospitality Group had to say about the results of working with us.

“Our new website is fantastic and flows so much nicer than our previous site! People love the design and with the new features, it has become a better sales tool than the original. Thanks again!”

– Josh Erickson, Director of Events at Hackbarth Hospitality Group

Here are some ways we design a website that makes you more money

• A beautiful, professional website that makes you look legit
• A site that’s user friendly and easy to navigate
• We infuse your site with sales strategy that increases inquiries/purchases
• Build trust and credibility in your brand with awards, social proof, client logos, etc.
• We use psychology to get your customers emotionally invested in your brand
• Write clear, easy to read website copy that your viewers can understand

 

 

Are you ready to invest in your new website design?

Schedule a consultation call with us to get started.