Essential Website Content Structure

So you’re designing your new website. You want to organize your site as simply, clearly, and user-friendly as possible, but how? By answering these simple questions and following this essential website content structure, you will ensure that your customers are connecting to your content and staying connected as they scroll through your homepage. 

First Impressions

The top of your website (before the viewer scrolls down) is called the ‘above the fold’. This term comes from newspapers. Old school, I know. But newspapers were like the OG website! Well, in order to sell newspapers, they needed an eye-catching image and a clear, enticing headline. Think of your website ‘above the fold’ the same way. It should inform your potential customer of what they can expect from you, your business, and entice them to scroll down and check out the rest of your site. 

To keep it super simple, your ‘above the fold’ should clearly answer these questions:

1. Who are you?
2. What do you offer?
3. Who is it for?

Take a look at Wumblekin’s homepage for a great example of a clear, enticing headline. See the full Wumblekin project.

Still Scrolling

After the viewer understands what your business is, what you offer, and who it’s for, if they’re still interested, they’ll keep scrolling (yay!). 

At this point, they are asking more detailed questions: 

1. Who makes it?
2. Why do I need it?
3. How will it make my life better?

 

This is when we pull out the big guns. It’s time to express the value you provide to your customer through your product or service and how you can help them make their life better. Think beyond the surface level offering, to the deeper result you are providing. For example, if you sell essential oils, you’re not just selling little bottles of liquid, you’re selling anxiety relief or a restful night’s sleep. 

This wedding planning website does a great job focusing on the real value they provide their customers – a stress-free wedding planning experience.

Practical Questions

If your viewer is still scrolling, this is good news. Grabbing a viewer’s attention is hard! Now they understand how your product or service will make their life better, but they still have more questions.

This is the part when the viewer might be curious or ready to buy from you (yay!). We need to make it SUPER simple for them to engage with you or buy our product. 

There should be a very clear call to action that leads them to the next step in the process. This may be a buy now button, an inquiry form, schedule a call – whatever it is, make it so easy. 

Now, we need to answer these more practical questions:

1. What is the cost/value?
2. How do I get it?

 

This videography website displays their packages simply and elegantly with a clear CTA to fill out the form to get started inquiring.

 

Make That Money!

Simple as that! I know, I know, there’s more to it. But I hope that boiling down the essential elements of your home page using this simple website content structure helps you to clearly and simply express the value you will bring to your customers. 

Feeling like you’d rather hire a professional to do this for you? 

I get it! I’ll design your website and brand to work like magic and bring in consistent inquiries and sales.

Schedule a call here to get started!