How to nail your online presence and thrive in the life and business of your dreams 

the Sdc blog

Brand and website designer and founder of Shelby Design Co. I help business owners step into the next level of business growth with a brand and website designed to make them more money. When at home, I’m likely working alongside my husband Zak renovating our 106-year-old duplex. Otherwise, I’m eating dairy-free sweets, taking road trips in our custom-built camper, hiking, biking, kayaking, or doing just about any other outdoor activity ending in ‘ing’.

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Brand Strategy

Strategic brands and websites for service providers.

how-to-simplify-your-brand-messaging

Once in a while, you read one of those books that give you that a-ha moment! Building a StoryBrand was one of those books for me. ⁠Building a StoryBrand by Donald Miller teaches you how to use storytelling to clarify your message and emotionally engage potential customers.  So what was the a-ha moment? Make the […]

how-to-create-profitable-offerings

Do you spend a lot of time in sales calls? Feeling like you’re constantly explaining your services, telling people how you can help them, and spending too much time talking to unqualified leads? Then might be time to take a look at simplifying and clarifying your offerings. Read on to learn how to refine your […]

build-trust-with-customers-website

Doing business is all about trust. Every business transaction is a promise, an agreement. If you pay me X, you will get Y. In order for the person to make this agreement (and pay you moolah), they need to trust that you will do what you say you’re going to. No one wants to be […]

best-finance-books-for-business-owners

Owning a business is always about money. And managing your money well is important whether you’re just starting out, or have been a business owner for years. These books will teach you how to have a healthy relationship with money and how to practically manage your money as a business owner. I have read all […]

free-brand-clarity-workbook

I talk with a lot of business owners who are struggling with their brand clarity. They say things like, “my brand is all over the place” or “my brand feels disconnected” or “my brand needs a refresh”. Does this sound like you? If so, you’re going to love this free download with 30 questions to […]

how-to-improve-your-websites-effectiveness

We all know a website is important for any business. It’s a place for people to learn about your business, and hopefully, decide to work with you or buy your product. Essentially, the goal of your website should be to convert your website visitors to customers. Below are five ways to improve your site’s effectiveness […]

So you’re designing your new website. You want to organize your site as simply, clearly, and user-friendly as possible, but how? By answering these simple questions and following this essential website content structure, you will ensure that your customers are connecting to your content and staying connected as they scroll through your homepage.  First Impressions […]

So you’re thinking about hiring a professional website designer, eh? You may have heard rumors that hiring a designer is so expensive, and as a website designer myself, I don’t deny that professional website design is an investment. Within the world of website design, there is a HUGE range of prices for website design services. […]

When you’re a service-based business, the goal is to find clients. And when a project is ending and you don’t have another lined up, panic mode can set in. Instead of freaking out, use these 10 tips for how to find clients.

I’ve teamed up with Amanda Press of Front Room Photography to share with you ALL the things you should be thinking about when planning a brand photoshoot for your website or social media.

Strategic brands and websites for service providers.

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