How to nail your online presence and thrive in the life and business of your dreams 

the Sdc blog

Brand and website designer and founder of Shelby Design Co. I help business owners step into the next level of business growth with a brand and website designed to make them more money. When at home, I’m likely working alongside my husband Zak renovating our 106-year-old duplex. Otherwise, I’m eating dairy-free sweets, taking road trips in our custom-built camper, hiking, biking, kayaking, or doing just about any other outdoor activity ending in ‘ing’.

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Website Design

Brand Strategy

Strategic brands and websites for service providers.


I talk with a lot of business owners who are struggling with their brand clarity. They say things like, “my brand is all over the place” or “my brand feels disconnected” or “my brand needs a refresh”. Does this sound like you? If so, you’re going to love this free download with 30 questions to […]


We all know a website is important for any business. It’s a place for people to learn about your business, and hopefully, decide to work with you or buy your product. Essentially, the goal of your website should be to convert your website visitors to customers. Below are five ways to improve your site’s effectiveness […]

So you’re designing your new website. You want to organize your site as simply, clearly, and user-friendly as possible, but how? By answering these simple questions and following this essential website content structure, you will ensure that your customers are connecting to your content and staying connected as they scroll through your homepage.  First Impressions […]

So you’re thinking about hiring a professional website designer, eh? You may have heard rumors that hiring a designer is so expensive, and as a website designer myself, I don’t deny that professional website design is an investment. Within the world of website design, there is a HUGE range of prices for website design services. […]

When you’re a service-based business, the goal is to find clients. And when a project is ending and you don’t have another lined up, panic mode can set in. Instead of freaking out, use these 10 tips for how to find clients.

I’ve teamed up with Amanda Press of Front Room Photography to share with you ALL the things you should be thinking about when planning a brand photoshoot for your website or social media.

Okay so you’re ready to redo your website and you want to work with a professional this time. But how do you get started? And what does your web designer need from you? There are all the things your website designer will ask for before designing your site.

If you want a website that looks great, functions well, and that you don’t have to worry about updating when a new release comes out, Squarespace is a great option. I’ve chosen to work exclusively on Squarespace websites because the results my clients have had with it have been excellent, and the sites are cutting edge in terms of design and responsiveness.

How do you know that your company needs a rebrand? This is a question I get a lot, and there’s no perfect answer. When I meet with clients who are considering a rebrand, there are signs that a rebrand is a great idea and can be a useful tool to kick-start or grow your business, but we first need to define why you want a rebrand.

Your website is typically one of the first things a potential client will see when considering hiring or buying from you. In a world rich with options and lots of digital noise, your website needs to give people information quickly and concisely. Here are five things your website needs to converts leads to sales.

Strategic brands and websites for service providers.






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